Bing Search And SEO
Bing is the new search engine by Microsoft. Bing is growing fast and according to a Nielson report in September 2009 it is growing faster than any of its search competitors in the top ten. The Bing market share for search engines is about 9% and there was rumors that a Yahoo/Microsoft search deal was being discussed which could result is Microsoft controlling about 25% of the search market.
Currently Google has a demanding share of the market with 71%.
Bing has a local business directory similar to Google and its an important marketing tool for gaining greater marketing exposure to your business from the local marketplace.
Small business websites must be optimized for great ranking on both Bing and Google. If you want to rank at the top of the search engines without paying for pay per click advertising you may want to spend a little time learning about search engine optimization which will benefit your small business with free organic ranking without any expense.
Search Engine Optimization (SEO) is something you should understand even if you hire a professional marketer to promote your small business online. The bottom line is to have your keyword phrase in the website title and in the article body.
Your keyword phrase should be in the first paragraph and somewhere in the middle or end the article. If you have not started building your site yet, it would be a great idea to buy a domain name with your keyword phrase in it. For example if you are an attorney in Palm Coast and your keyword phrase is “Palm Coast Attorney” , you should buy PalmCoastAttorney.com if its available. If not look for the .net or .org extension.
Search Engine Optimization also involves getting backlinks to your website. A backlink is simply a link from another website pointing back to yours. It shows the search engines that your site has some value since another site has linked to yours. The general rule of thumb is that the website with the most quality backlinks will have the higher ranking on the search engine results pages.
I’m looking forward to hearing from you and learning more about your local bricks and mortar Florida company.
Talk soon,
Randy Bess
Florida: FloridaInternetMarketingCompany.com
200 2nd Ave. South #359
St. Petersburg, Florida 33701
727-254-3019
Dominican Republic: iCaribbeanAgency.com
La Mulata II
Sosua, Rep. Dominicana
809-880-9830 (Sosua)
305-280-6743 (Miami)
