New Features on Google Places
There’s a couple of features I haven’t heard much about online, so I thought I’d make mention of the new posting feature and “Tags” that Google Places now has available to local business owners.
You can now place a post on your Google Place Page with up to 160 characters! This is another great tool for building your credibility with local consumers. You can offer specials, new products/services or promote an upcoming event. Google Places allows you to post as often as you want but your page will only show one post at a time and a new post will replace the previous one.
Some compare the new post option to Twitter with it’s social media flare. It’s something that can really liven up your page with daily or weekly updates involving news, discounts, tips or anything about your local business.
The new Tags feature is something Google is offering for a fee. The cost is $25.00 per month and Google Places “Tags” will enhance your listing with a yellow marker, highlighting your advertisement just below your local business listing. The Tag will draw the users attention to your listing and give you an opportunity to be seen as unique when compared to your nearby competitors. Business owners can easily promote important aspects of their business by using Tags.
In addition to the attention grabbing yellow highlighted marker, you can add about 100 characters of text. Comment about an upcoming event, specials, new product line or anything about your business. Now, from a marketing standpoint you could point your Tag to your post on the Place Page and really stand out as the local expert and innovator in your marketplace.
Google gives you several options with the “Tag.” You could point it to your coupon, video, picture or your website but the biggest bang for your buck may be to direct the Tag towards your post so that you can constantly keep your page fresh, new and interesting.
I’m looking forward to hearing from you and learning more about your local bricks and mortar Florida company.
Talk soon,
Randy Bess
Florida: FloridaInternetMarketingCompany.com
200 2nd Ave. South #359
St. Petersburg, Florida 33701
727-254-3019
Dominican Republic: iCaribbeanAgency.com
La Mulata II
Sosua, Rep. Dominicana
809-880-9830 (Sosua)
305-280-6743 (Miami)
